"Intangible assets may be what drive the value of your whole company—the secret sauce the buyer pays more for," Brenneman says. "But agreeing to the value of these types of assets and the rest of your business is often the biggest sticking point when selling a company."

Intangible assets mean economic assets which do not have physical substance or form,or are not tangible. Intangible assets include brands, goodwill, customer relationships, software and intellectual property related rights.

We could say that Intangible Assets are made of: